Stash Responsibles Tea Packaging Redesign

For this project, we were asked to take an existing tea brand and create a new sub-brand that would focus on the company’s corporate responsibility. We also were asked to create a logo for our brand, create packaging for each variety, and present a professional corporate pitch for our ideas. My sub-brand, STASH Responsibles™, is a series of teas designed to keep you healthy and active — while giving back to others in the process. Each all-natural tea blend targets a specific set of health concerns and donates a portion of its proceeds to a related charity. FEMININITY is a women’s wellness tea with a replenishing blend of herbal ingredients specifically designed to target women’s health concerns, SERENITY calming tea is a soothing blend of herbal ingredients designed to help you wind down and de-stress, and ACTIVITY energy tea is an invigorating blend of herbal ingredients designed to help you maintain healthy levels of energy and stamina. 3D Packaging Created using Adobe Illustrator and Adobe Photoshop. Dimensions: 3.5 x 3 x 3